Why Your Website Needs an SSL Certificate: Benefits, SEO, and Trust

February 1, 2023

Why You Need and SSL

What Is an SSL and Why Should I Care?

An SSL, or Secure Socket Layer, is a technology used to create an encrypted connection between a web server and a browser. It is used to provide secure communication over the internet, and is essential for any website that processes sensitive information such as credit card numbers, passwords, and other personal information.

In other words, if you’re an ecommerce site or a website that has “users,” you’re going to want to have an SSL.

We’ve all seen those sites that have the dreaded “not secure” warning at the top. Don’t let that be your site.

When a website has an SSL certificate, it means that all data being sent between the server and the user’s browser is encrypted. This ensures that any information sent to or from the website remains private and secure. It also helps to protect against hackers who might try to intercept or gain access to that data, which can be used for malicious purposes.

Having an SSL certificate is also important for search engine optimization (SEO). Google has indicated that having an SSL certificate can help websites rank higher in search engine results. This is because Google considers websites with SSL certificates to be more secure, therefore giving them an advantage over websites without SSL certificates.

In addition, having an SSL certificate can also increase the trust of your customers and visitors. Research has shown that customers are more likely to trust and purchase from websites that have SSL certificates, as it makes them feel more secure that their data is being protected.

Overall, having an SSL certificate is essential for any website that processes sensitive information or wants to build trust with its customers. It helps to ensure that data is secure, it can help with SEO, and it can increase customer trust.


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